Our honorable Prime Minister Narendra Modi has asked the Nation to go vocal for local. This announcement came after the Coronavirus pandemic and its outbreak in the country.
Vocal for local should become mantra for every Indian – PM Modi:
He has called on all Indians to work for making India self-reliant. Everyone of us know this campaign, right?
And “Aatmnirbhar Bharat”, “self-sufficient India” and “Self-reliant India” is truly inspiring, motivating, and empowering.
This corona pandemic has taught us well the importance of local manufacturing, local market, local supply chain. Isn’t it?
Vocal for local is not only to buy local products but we need to proudly encourage and promote those products and services as well.
This is an initiative for the promotion of local brands, manufacturing, and supply chain so that the country does not have to be fully depend on import .
Vocal for local is not just a program, or another slogan but I hope it should become a movement.
We have to support our own local people who are the backbone of our economy. Because, the economy has presently slowed down as a consequence of the pandemic.
The two aspects here are:
- Our own products produced in India
- The products of the global brands produced locally in India
Honorable Prime Minister Modi, in his address, also gave us the example of Khadi.
He said, “I am proud to recollect that I had asked citizens to buy khadi and to support handloom workers. In a short time, demand and sales touched record levels. Khadi became a big brand because of you and we got good and effective results.”
It shows that, going vocal for local really makes an impact.
And local can become global too.
However, we need to take into account that local does not mean products Made in India by Indian companies only, but also those manufactured in India by multinational companies.
This is where the second aspect of global brands producing locally in India comes into picture.
Anything manufactured in India, be it by any domestic company or by multinational companies, it benefits the people of India.
Vocal for local is not an order but an appeal to all Indians. After all, it is the end user who takes the biggest call.
Though this pandemic is throwing challenges for everyone to survive, learn how to turn challenges into opportunities, and buy more and more local products.
So, let’s do our part in buying and promoting local products and make India self-reliant.
Vocal for local : How can we work towards this campaign?
I am taking this as my responsibility as an Indian and promoting few of the products here. Apart from the very famous list of Indian products.
Here I am making a list of enthusiastic and energetic people in my contacts, my friends, who are in the business.
By doing this, I am making a tiny effort towards spreading the information about local brands to everyone.
Let’s help our country grow. With our little step.
List of local brands :
My childhood friend Mrs. Jyoti Pawaskar, is a born artist, and very creative person. It was not a surprise for me when she started her own brand ‘Karabi’ .
You can get customized items for your home and for yourself like pillow cover (silk/cotton), Curtains, Bedsheets, Special stitched frames for kids room(wall hanging) , Vegetable bags, Tote bags, Makeup pouches , Samosa pouch and also customized dress stitching.
Currently Karabi is delivering in Thane but soon planning to expand.
Wish to design something for yourself or for your home, check this page for other products by Karabi:
Mitee Organics :
Specialized for Cold pressed oil, home made pure ghee and other organic products.
Mr. Suyash and Mrs. Namrata Agnihotri, are like extended family for us. Both have started this venture since last few months.
Rising consciousness among people about the side effects of artificial chemicals in food production has further boosted the growth of organic food in recent years.
Given the kind of innovation coupled with this rising demand, Suyash and Namrata are currently engaged in providing quality things to people with a very good range of organic products.
Mitee Organics products are available all over Maharashtra with certain shipping charges.
And, for the people of Dombivli, delivery is free.
You can definitely check the product list here :
Crave Eat :
Specialized in center filled chocolates
My school friend Mrs. Yogini Ambeskar has started this venture.
And just look at the colors, shapes, precise designs and flavors of chocolates under Crave eat. Chocolate Modaks is another specialty of Crave eat.
They also offer customization of chocolates as per the requirements. Like branding of clients by putting Logo and content (provided by the client) on the box, at additional cost. Also, some attractive discounts for corporate and bulk orders.
They’re definitely creative. Right?
So all the chocolate lovers, parents, it’s a great option for gifting.
Also, employers must try such customized box of chocolates to gift their employees for their brand promotion. Instead of stereotypical Cadbury boxes. Isn’t it?
And Crave eat is delivering across India, Grab the opportunity for this festive seasons!
Realizing the incredible benefits of A2 milk, a group of young entrepreneurs came together. And started the new venture Vedaaz .
Vedaaz is also educating and creating awareness about A2 milk among people. And bringing it within reach of every single family.
Mr. Virendra Nagarkar, one of the founders of Vedaaz, is my school friend. He’s in this business since last few years.
Started with just Pune, now Vedaaz is spread over many cities like Mumbai, Surat, Ahmedabad and Hyderabad.
The beauty of Vedaaz, which I found very essential thing while providing dairy products is, they provide glass bottles for milk and ghee. And not usual plastic bags. It really matters when the health is concerned. Right?
So if you want to switch from our regular jersey cow milk to pure Indian native Geer cow A2 milk, choose Vedaaz.
My school friend, Mrs. Archana Pokale, started posting some pictures of the home made cakes few years back. And the title ‘Godwa cakes’ grabbed my attention. ‘Godwa’ aka ‘Sweetness’. The little things, really makes difference.
Right from the beginning, I am seeing her progress in experimenting with the cakes, customization, adding new varieties in cake making.
Firecrackers chocolates for Diwali is really creative form of chocolates from Godwa.
So if you wanna gift some surprise items to your kids check out the following link : currently it’s available in Dombivli.
Wood pressed oils are making a comeback now. This is because of the adverse health caused due to usage of refined oil.
Asyushwell has a wide range of such healthy oils like coconut oil, almond oil, groundnut oil , sesame oil and many more.
Mr. Milind Adhikari, well known Marathi actor and a theatre performer, also my schoolmate, has started this venture recently and received well from the end consumers.
Unlike refined oils, no organic solvents are added in the process of making wood pressed oils, thus making them free of synthetic/chemical contaminants! And that’s the main aim of Aayushwell.
The name of the brand itself make a lot of sense, that it’s for healthy and better life. Aayushwell is delivering everywhere across India as well as abroad.
Go through the following link of Aayushwell for knowing the brand and buy 100 quality products:
Mr. Abhishek Agawal, my friend , started Pankh fashion in Pune few years back.
Pankh fashion is dealing with wholesale sarees and kurtis in Pune.
Check the following link:
MWT India :
My good friend Shreyas Dixit, from Pune is in this field where the wide range of products are made completely for helping our environment.
Right from the water dispense sensors in taps for saving water, biological products and herbal products in form of varieties of liquid cleaners, sanitizers, dish-wash liquids etc.
Have a look at the other products of MWT India on following link. Currently they are supplying in every part of Maharashtra.
Handmade body scrubs and hairwash(absolutely natural)
Renuka Khot is my facebook friend, and a great writer. And she has her own unique brand ‘Rekho’.
REKHO deals with handmade bodyscrub and hairwash made with natural herbs without chemicals and preservatives. They give the feel of royal bath..
For this Diwali, along with traditional Moti soap, check out her Utana.
Visit the following link to see other products:
Alright ! I have made this list, to promote all these brands, as I personally know all of them.
I request all my readers, just know them, visit their links, understand how the people like you and me are doing extra-ordinary things, order from them, encourage them ,help them and thereby helping our own nation.
You can continue the same with your own friends or any local brand which you find really worth to share with others and deserve huge audience.
Modiji also mentioned that leading brands of the world were once local brands. When local people started buying and using them; they became global bands.
People helped them in branding and started promoting them. They were the catalysts to make them global brands from local brands.
I urge you, take the responsibility of promoting at least two local brands of your knowledge. If everyone makes an effort in vocal for local, it will definitely make a huge impact in the future. Let’s grow the chain.
Indian brands will surely achieve the status of global brands. And that will be just another benefit of going vocal for local. It’s in hand of Indian people to decide and use the power of buying from local brands and going vocal for local.
We have the ability to be self-reliant. Go local. Use Indian products only.
6 thoughts on “Vocal for local: Self reliant India”
Nice article Kimaya!
Thanks kimaya for writing wonderful blog.
Absolutely true???????????????? we have to encourage local brands.
Thanks Mayura ????
वा सुरेख, खूप detail मनापासून आणि सर्वांगिण लेखन, मी नेहमी इंग्लिश ब्लॉग असेल तर पूर्ण वाचायचा कंटाळा करतो पण तुझे पूर्ण वाचतो
Thank You for being VOCAL FOR LOCAL
धन्यवाद ! 🙂